Corporate Positioning Worksheet (PDF)
Branding and Corporate Positioning
Young and established companies alike recognize the importance of clear and decisive corporate identity, often translated into positioning statements, and further deployed during branding exercises.You will know that you have succeeded in creating your best corporate positioning statements when your sales force enthusiastically embraces them. And, you will know it too when customers tell you how clear your business propositions are. From your corporate positioning, you will be able to derive the uniqueness of your business, and make an impact in the market place. As your company evolves, grows or enters new markets, your corporate positioning and branding need to evolve accordingly, to reflect the new values. This is where Turfbuilder Marketing can help.
Whether you are a young company ready to launch products and/or services in your market, or an established company with the need to update your corporate positioning, we can work with you to capture your business idea, and craft and fine-tune your messages.