TIP: If you know that your customers are getting targeted through postcards, then be contrarian and send them a personalized, sealed envelope. You’ll be increasing your chances that they’ll read your message!

Before you go...
Preparing for a Trade Show (PDF)

When you return... Our Event ROI Spreadsheet (PDF) will help you track profitability.
Online Lead Generation : Fundamentals very much like those of traditional media, but so many more options! Explore, test and finetune! Keep up with both proven and latest techniques here.

Lead Generation: Choosing the most suitable program

There are probably as many types of lead generation programs as there are opinions as to which ones work the best: direct mail, e-mail, newsletters, online marketing, telemarketing, channels, advertising, pay-per-click, radio spots, partnerships and more.

Get started by carefully identifying your prospects, understanding their needs and how your products or services can meet them, and have a clear insight into his purchasing habits.

Ideally, a lead generation program should be executed once a detailed marketing plan has been established. LInternet-based lead generation offers clear advantages of speed and cost, but it is essential to put in place the proper monitoring and measuring tools, to establish success or identify areas for future improvements.

Prior to rolling out your lead generation program, prepare your sales force.