Turfbuilder's Marketing Strategy Services (PDF)
EXTRA... EXTRA... Read All About It! (or How to get Press for Your Business) (PDF)
Our 23-slide Corporate Presentation Outline (PDF) will help you present your business in the best light!
How to choose marketing programs cont'd
Targeting
Which industries have you been targeting so far? We often hear our clients tell us that they do not need to focus on any specific industry, since their products and services can be used by all types of businesses.
So what are the advantage of marketing to an industry as opposed to individual customers? You’ll build industry-wide market recognition for your company, you’ll be able to obtain references that will be very relevant to the next customer in that same industry. The vertical press will also be more inclined to publicize your customer success stories, new product launches, expansions and other company news, as they know that their readers will understand and appreciate articles that might affect their own business. And you might very possibly benefit from starting a trend: if your product or service helps a client become more competitive, chances are that his competitors will be interested in making similar gains, with your help.