The
Marketing Puzzle (or How to Choose
Marketing Programs for Your Business) (PDF) 
Turfbuilder's Marketing Strategy Services (PDF)
EXTRA... EXTRA... Read All About It! (or How to get Press for Your Business) (PDF)
Our 23-slide Corporate Presentation Outline (PDF) will help you present your business in the best light!
Turfbuilder's Marketing Strategy Services (PDF)
EXTRA... EXTRA... Read All About It! (or How to get Press for Your Business) (PDF)
Our 23-slide Corporate Presentation Outline (PDF) will help you present your business in the best light!
How to choose marketing programs cont'd
Real customer surveys
Many businesses conduct regular customer satisfaction surveys, which most often take the form of five or six canned questions with a scale of 1 to 5 for least-most satisfactory scores.
This is not what we are talking about here.
We suggest that all businesses should conduct full customer surveys with the objective to uncover your customers’ strategies, focus, purchasing habits, budget cycles and the like. These surveys should be conducted every two or three years, interviewing your most and least active customers, and your lost customers as well. If you’ve not asked a customer why he has discontinued using your company’s services, you are missing a big piece of the marketing puzzle.